Stop Undervaluing Yourself: How to Price Your Services for Success

If you’ve ever poured your heart into your business but still ended each month stressed about money, this one’s for you.

In this video, I’m sharing how I went from undercharging and burning out to confidently pricing my esthetic services—and finally making a real profit. Whether you’re a new solo esthetician or a seasoned pro still guessing your numbers, this video breaks it all down.

🎥 Watch the video to learn how to charge what you’re truly worth—and why the right clients will value you for it.

My Wake-Up Call: From “Fine Prices” to Financial Clarity

I used to think my prices were fine—until I attended a beauty trade show where an educator broke down what it actually costs to run a beauty business. Spoiler: I was seriously undercharging.

That moment flipped everything. I finally understood how to factor in product costs, overhead, taxes, and—most importantly—my own value.

I wasn’t just working—I was working smart.

Why Undervaluing Yourself Hurts More Than Your Wallet

When you underprice your services, you don’t just lose money. You lose time, energy, confidence, and motivation. The cycle of burnout becomes real fast. I realized I wasn’t just running a business—I was running myself into the ground.

But once I restructured my pricing and started charging based on real math and my expertise, everything shifted. My clients stayed. They respected my boundaries. And for the first time ever, I was making sustainable profit.

Pricing = Confidence + Strategy

In this video, I cover:

✅ Why pricing is about more than numbers—it's about self-worth
✅ The formula I used to calculate fair, profitable prices
✅ Mindset shifts that help you discuss pricing with confidence
✅ Why your ideal clients want to pay you for your expertise

If you’re tired of guessing or feeling guilty about raising your rates, this video gives you permission—and a plan—to do it with purpose.

Ready to Price Like a Pro?

If you’re overwhelmed or unsure where to start, I created a Service Pricing + Brand Strategy Session to guide you step-by-step. You don’t have to figure this out alone—let’s build a menu that works for you and your dream clients.

Watch the video and book your strategy session when you’re ready.