The 6 Senses of Guest Experience: How to Create a Spa Visit Clients Never Forget

When a client walks into your spa or salon, they’re looking for more than just a service—they’re craving an experience. The way you design that experience is what determines whether they simply book once or become a loyal, lifelong guest.

One of the most powerful ways to elevate client care is by engaging all the senses. Every detail, from the music playing in the background to the aroma in the treatment room, creates a lasting impression. And when those details work together, you create something unforgettable.

That’s the inspiration behind my new e-book: The 6 Sense Guest Experience Method. Inside, I show you how to harness sight, smell, touch, hearing, taste—and my personal addition, the sixth sense of welcome—to create an environment your guests won’t stop talking about.

Why the Senses Matter in Guest Experience

Think back to your own most memorable experiences—whether at a spa, a restaurant, or even a special event. Chances are, you remember the atmosphere, the scents, the sounds, and how you felt just as much as (if not more than) the service itself.

That’s because our senses are directly tied to memory and emotion. Engaging them intentionally helps your business stand out in a crowded industry.

A Peek Into the 6 Senses

Here’s a quick preview of what you’ll learn in the e-book:

• Sight → How to design a visually calming, welcoming space that sets the tone from the moment a guest walks in.
• Smell → The psychology of scent and how to create a signature aroma your clients will always associate with your brand.
• Touch → Small comfort details—like warm towels, plush blankets, and ergonomic equipment—that make guests feel deeply cared for.
• Hearing → The role of words, tone, and background sounds in shaping relaxation and trust.
• Taste → Why thoughtful refreshments (like specialty teas or light snacks) elevate the overall guest journey.
• Welcome → The hidden sixth sense, and how genuine hospitality leaves the greatest impression of all.

Why I Wrote This E-book

As a licensed esthetician, spa owner, and educator, I’ve seen firsthand how powerful these sensory details can be. The truth is, clients don’t just remember the facial or massage—they remember how you made them feel.

I created this e-book to help other estheticians, stylists, and spa owners design experiences that spark client loyalty, inspire referrals, and build stronger businesses.

Ready to Transform Your Guest Experience?

If you’re ready to elevate your services and create a salon or spa experience your clients will rave about, grab your copy of The 6 Sense Guest Experience Method today.

👉 Normally $27, but for a limited time, it’s available for just $17.

📖 Click here to get your copy now!

xo, Ronni